SCOTIA SYSTEMS BLOG

Whilst working on a new SEO tool which will use the Bing API, I found an interesting statement in the Terms Of Use:

You will not, and will not permit your users or other third parties to:

directly or indirectly generate impressions or clicks on Bing results, or authorize or encourage others to do so, though any automated, deceptive, fraudulent, or other invalid means.

Does this mean that Bing use CTR and Impressions as a ranking factor? 

This has been dismissed before as a ranking factor for Google before due to the possibility of falsifying results by paying for clicks.   Has Bing found a way around this – or are they hoping that this ranking factor won’t be abused?

Bing API Terms Of Use

Posted in SEO | No Comments »
Tags: Bing

Since Bing and Yahoo announced their intentions to work together there has been speculation on whether Bing would discontinue support for Site Explorer.

Site Explorer gives users an insight into the backlinks on any domain and is an important tool in the SEO workplace.

Sasi Pathasarathy, Program Manager for Microsoft’s Bing search engine announced at SMX that Bing would continue support for Site Explorer if users want it.

Lets hope enough people can persuade MS to continue support for this useful tool.

Posted in SEO | No Comments »
Tags: Bing, Site Explorer, Yahoo!

Posted in SEO | No Comments »
Tags: Bing