Nova Scotia Flag

SCOTIA SYSTEMS BLOG




Bing Points–FAIL

December 7th, 2012 admin

So I’ve just been reading about Microsoft’s attempt to attract people over to the Bing search engine by awarding points for searches.   I did a search which took me to http://www.bing.com/rewards/redeem/all .   So far so good.    I then clicked on Dashboard which took me to:

image

This doesn’t bode well for using the Bing search results does it!





Web Spam SERP comparison – Google vs Bing

August 17th, 2010 admin

Rand Fishkin over at SEOMoz has just posted an interesting article about how Google appear to be showing increasingly spammy entries in the SERPs.

While I agree with Rand’s conclusions, I thought it’d be interesting to compare the results with Bing so see if things are as just as bad?

Rand suggested that the following search terms provide spammy results when searching in Google:

  • SEO Software
  • Starcraft 2 Strategies
  • Birthday Party Supplies
  • Currency Trading Online
  • Tennis Racquet Reviews
  • Leather Crafting Supplies
  • Nanny Services
  • Home Business Ideas
  • French Doors
  • Vietnam Tours
  • Antioxidant Supplements
  • Home Espresso Machine Ratings
  • So I decided to run the same queries through both Google and Bing, then compare the results.

    What I found interesting is that when there isn’t much of an intersection in the results, it’s usually due to Bing listing more local (and less spammy) results than Google.  

    Take for instance the “Birthday Party Supplies” query.   Most results returned by Bing were to local suppliers.

     

     

    Unique To Google

    Unique To Bing

    Common To Both

    SEO Software 4 2 6
    Starcraft 2 Strategies 5 6 4
    Birthday Party Supplies 9 9 1
    Currency Trading Online 7 7 3
    Tennis Racquet Reviews 5 4 4
    Leather Crafting Supplies 5 4 5
    Nanny Services 9 8 1
    Home Business Ideas 5 6 4
    French Doors 8 6 2
    Vietnam Tours 8 8 2
    Antioxidant Supplements 6 6 4
    Home Espresso Machine Ratings 6 6 3

     

    The following Venn diagrams illustrate the overlap in the results.   Google results are shown as yellow and Bing results are shown as orange.

     

    SEO Software

    seo-software

     

     

    Starcraft 2 Strategies

    starcraft-2-strategies

     

     

    Birthday Party Supplies

    birthday-party-supplies

     

     

    Currency Trading Online

    currency-trading-online

     

     

    Tennis Racquet Review

    stennis-racket-reviews

     

     

    Leather Crafting Supplies

    leather-crafting-supplies

     

     

    Nanny Services

    nanny-services

     

     

    Home Business Ideas

    home-business-ideas

     

     

     

    French Doors

    french-doors

     

     

    Vietnam Tours

    vietnam-tours 

     

     

     

    Antioxidant Supplements

    anti-oxidant-supplements

     

     

    Home Espresso Machine Ratings

    home-espresso-machine-ratings





    Evidence that Bing Use Impressions And Clicks For Ranking?

    June 8th, 2010 admin

    Whilst working on a new SEO tool which will use the Bing API, I found an interesting statement in the Terms Of Use:

     

    You will not, and will not permit your users or other third parties to:

    directly or indirectly generate impressions or clicks on Bing results, or authorize or encourage others to do so, though any automated, deceptive, fraudulent, or other invalid means.

     

    Does this mean that Bing use CTR and Impressions as a ranking factor? 

    This has been dismissed before as a ranking factor for Google before due to the possibility of falsifying results by paying for clicks.   Has Bing found a way around this – or are they hoping that this ranking factor won’t be abused?

     

    Bing API Terms Of Use