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Web Spam SERP comparison – Google vs Bing

August 17th, 2010 admin

Rand Fishkin over at SEOMoz has just posted an interesting article about how Google appear to be showing increasingly spammy entries in the SERPs.

While I agree with Rand’s conclusions, I thought it’d be interesting to compare the results with Bing so see if things are as just as bad?

Rand suggested that the following search terms provide spammy results when searching in Google:

  • SEO Software
  • Starcraft 2 Strategies
  • Birthday Party Supplies
  • Currency Trading Online
  • Tennis Racquet Reviews
  • Leather Crafting Supplies
  • Nanny Services
  • Home Business Ideas
  • French Doors
  • Vietnam Tours
  • Antioxidant Supplements
  • Home Espresso Machine Ratings
  • So I decided to run the same queries through both Google and Bing, then compare the results.

    What I found interesting is that when there isn’t much of an intersection in the results, it’s usually due to Bing listing more local (and less spammy) results than Google.  

    Take for instance the “Birthday Party Supplies” query.   Most results returned by Bing were to local suppliers.

     

     

    Unique To Google

    Unique To Bing

    Common To Both

    SEO Software 4 2 6
    Starcraft 2 Strategies 5 6 4
    Birthday Party Supplies 9 9 1
    Currency Trading Online 7 7 3
    Tennis Racquet Reviews 5 4 4
    Leather Crafting Supplies 5 4 5
    Nanny Services 9 8 1
    Home Business Ideas 5 6 4
    French Doors 8 6 2
    Vietnam Tours 8 8 2
    Antioxidant Supplements 6 6 4
    Home Espresso Machine Ratings 6 6 3

     

    The following Venn diagrams illustrate the overlap in the results.   Google results are shown as yellow and Bing results are shown as orange.

     

    SEO Software

    seo-software

     

     

    Starcraft 2 Strategies

    starcraft-2-strategies

     

     

    Birthday Party Supplies

    birthday-party-supplies

     

     

    Currency Trading Online

    currency-trading-online

     

     

    Tennis Racquet Review

    stennis-racket-reviews

     

     

    Leather Crafting Supplies

    leather-crafting-supplies

     

     

    Nanny Services

    nanny-services

     

     

    Home Business Ideas

    home-business-ideas

     

     

     

    French Doors

    french-doors

     

     

    Vietnam Tours

    vietnam-tours 

     

     

     

    Antioxidant Supplements

    anti-oxidant-supplements

     

     

    Home Espresso Machine Ratings

    home-espresso-machine-ratings




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