Rand Fishkin over at SEOMoz has just posted an interesting article about how Google appear to be showing increasingly spammy entries in the SERPs.
While I agree with Rand’s conclusions, I thought it’d be interesting to compare the results with Bing so see if things are as just as bad?
Rand suggested that the following search terms provide spammy results when searching in Google:
So I decided to run the same queries through both Google and Bing, then compare the results.
What I found interesting is that when there isn’t much of an intersection in the results, it’s usually due to Bing listing more local (and less spammy) results than Google.
Take for instance the “Birthday Party Supplies” query. Most results returned by Bing were to local suppliers.
Unique To Google
Unique To Bing
Common To Both
|Starcraft 2 Strategies||5||6||4|
|Birthday Party Supplies||9||9||1|
|Currency Trading Online||7||7||3|
|Tennis Racquet Reviews||5||4||4|
|Leather Crafting Supplies||5||4||5|
|Home Business Ideas||5||6||4|
|Home Espresso Machine Ratings||6||6||3|
The following Venn diagrams illustrate the overlap in the results. Google results are shown as yellow and Bing results are shown as orange.
Starcraft 2 Strategies
Birthday Party Supplies
Currency Trading Online
Tennis Racquet Review
Leather Crafting Supplies
Home Business Ideas
Home Espresso Machine Ratings
Tags: Bing, Google, SEO, SEOMoz