SCOTIA SYSTEMS BLOG

Following the recent changes to the BBC news website there has been some talk in the SEO community about the affect this has had.

A tweet from @tomcritchlow of Distilled this morning had me wondering how the transition to the new site was going:

I first noticed that the PR of the new www.bbc.co.uk/news website is currently 0 – though this is understandable as the PR updates are fairly infrequent.   It’s interesting though that a 301 redirect doesn’t transfer the PR value of the original source page?

Next – I thought I’d take a look at the cached page that Google have for the new home page to see how recent it was.   Here’s the surprising result:

Odd?   Are Google not indexing the new home page?   A check of their robots.txt file didn’t show any problems?

Looking at the robots.txt file – I noticed that the news site has it’s on sitemap:

http://www.bbc.co.uk/news_sitemap.xml

Looking through the contents of this file – it looks like there are entries for most languages on the site – but oddly I could not see English in the list?

Is this an oversight or are the BBC just relying on in-links and internal linking to ensure that Google indexes the site.

Here’s the (albeit rough) stats from Google on the number of pages of each site in their index:

Quite a difference!   It’ll be interesting to follow this over the next week to see how the figures change.

What was also interesting was the pages shown in the index.   For the old site, the home page and the top category pages are showing top of the list:

However for the new site – only deeper article pages are shown, which matches what I saw earlier with the home page not showing in the Google cache.

We’ll have to keep an eye on the results over the next few days to see how the statistics change.    It’s certainly a brave move on behalf of the BBC to undertake such a widespread restructuring and maybe the results will help others in similar situations?

Posted in SEO | No Comments »
Tags: SEO

As one of the most popular news sites on the Internet, the the BBC News website has recently been updated.  

What’s interesting about this update though is that a lot of the changes seem to be SEO driven.   In November last year, BBC editors wrote a blog post explaining how they were already making changes specifically for the benefit of Search Engines.

Site Evolution

Lets start by looking at the evolution of the BBC News website over the years courtesy of the Wayback Machine:

BBC News Website 1998 -1999

BBC News Website 2000 – 2001

BBC News Website 2002 – 2003

BBC News Website 2004 – 2006

BBC News Website 2007 – 2009

As you can see, the layout has stayed fairly static over the years, with the main changes being to fonts, color schemes and additional graphics.

New Design

OK – so now let’s take a look at the new site:

The first thing you notice is that the categories are now across the top of the page, rather than down the left.   This gives the page additional real-estate for larger graphics, and more importantly longer headlines.

I mentioned earlier that the editors had blogged last year about how the site changes were SEO based.   In a post by Steve Herman he explains how they decided to make the headlines on article pages longer for the benefit of search engines (chasing the long tail?)

With the extra space gained by moving the categories to the top of the page, they can now extend the headlines as they did with internal articles.   There are also theories that links higher up the page are given more weight than those lower, in footers or sidebars (as on the original layout).  

Redirect

The next change is quite subtle and I doubt a lot of people will notice – the original home page at http://news.bbc.co.uk now 301 redirects to http://www.bbc.co.uk/news.     Is this a sign of the BBC trying to improve their www. site by sending to link juice and PR it’s way?

Social Media

The BBC have now embraced social media and have added the usual share buttons to all articles as you can see in the screenshot below.

BBC Editor, Steve Hermen said last November “A growing number of users come to stories on the BBC site from places other than our own front page – for example search engines, other sites, personal recommendations, Twitter or RSS feeds”.   

This change will make it much easier for readers to share news articles on the major Social Networks.

Link Sculpting

There’s more emphasis on links to other (in particular – popular) articles now – an example of which you can see below:  

More page space has been dedicated to related articles and analysis and there’s also a push to include more media with additional links to image galleries and videos.

By creating additional inter-article linking, is this a sign that the BBC are trying to spread the flow of link juice throughout the site?

Summary

Whether you like the new look or not will be a personal choice, but as you can see from above, it looks like the BBC is taking SEO seriously.  

So seriously, that their willing to use SEO as a reason to change the look and feel of a site which has been popular with readers for many years!

Posted in SEO | 1 Comment »
Tags: BBC, SEO

Google’s Matt Cutts is giving a keynote at SMX and is discussing the roll out of the Caffeine update.

Apparently in the last few days, Caffeine went live on all data centers.  

According to Matt, in the past Google used to roll out large updates using a “Google Dance” whereby datacenters updated gradually.   In 2003 Google introduced an incremental indexing system in which they crawled 10% of the web every night which was pushed out to all datacenters nightly.   This update system was known as Fritz.

The new crawl algorithm is now known as Caffeine.   With the new update, pages crawled are immediately added to the index and will instantly appear in the SERPs.

According to Matt – the results are 50% fresher and Caffeine enables Google to scale up their index in a massive way.

Posted in SEO | 1 Comment »
Tags: Caffeine, Google