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Google’s goo.gl URL Shortener Not Working?

February 18th, 2011 admin

For a while now I’ve been using Google’s goo.gl URL shortening service for links I post on Twitter.

However I’ve noticed that in the last few hours, links that I shorten using the service no longer appear in the dashboard?

The links still work (i.e. are redirected to the correct page) however the dashboard stats are unavailable?

Are you seeing the same problem?

(Note : you can still view the stats by adding a “+” to the end of the shortened URL)

 

Update : there are more reports of the issue here:

http://groups.google.com/group/google-url-shortener/browse_thread/thread/e2ec54a6b341212

http://groups.google.com/group/google-url-shortener/browse_thread/thread/633772c225ad955b#





NYTimes Finds J.C. Penney Using Black Hat Link Building (and Then Rewards With Followed Links)

February 14th, 2011 admin

The NY Times has an interesting article about how J.C. Penney employed an SEO firm to bolster their Google Rank using Black Hat SEO techniques.

The article explains how they generated thousands of paid links to rank for terms such as “casual dresses”.

You can ready the article here : The Dirty Little Secrets of Search

Unfortunately the article also rewards J.C.Penney with followed links:

 

image

 

Google has responded using what the NY Times reports as “manual” intervention which has resulted in JCP dropping from position #1 to #68 in the SERPS.

This manual change is interesting as Google have said in the past that they don’t interfere with the SERPs and that the results are all algorithmically generated.   So did they alter the algorithm, or is there some form of blacklist which is applied to the results?

It’d be interesting to hear a technical explanation from Google’s Matt Cutts on what actions were taken to correct the SERPS to ignore the paid links.





New Google Doodle–Thomas Edison

February 11th, 2011 admin

Today’s latest Google Doodle celebrates the 164th Birthday of the American Inventor Thomas Edison.

edison11-hp

Born February 11th 1847, Thomas Alva Edison is well known for inventing the electric light bulb however he is also credited with inventing the phonograph and the motion picture camera.

Edison established the first industrial research lab, “Menlo Park” in 1876 and he became known as the “Menlo Park Wizard”.

You can find more information on Thomas Edison on his Wikipedia page