Google have announced today that they’re planning a browser opt-out for users to block being tracked by Google Analytics. Unfortunately they didn’t really give much away, such as how they’re going to promote this, so it’s difficult to see what impact this may have on statistics.
If the opt out becomes widespread it will definitely harm the value of implementing Analytics. Maybe log based analytics will become more prominent?
Here’s another superb video showing Avinash Kaushik from Google discussing Analytics at SES London 2010.
Only Avinash could bring such humour and passion to the subject of Analytics! His example of using analytics to persuade his wife that she should let him blog at midnight instead of going to bed is classic!
Favorite quote “These are keywords I need to make love to because they make me so much money”!
