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SCOTIA SYSTEMS BLOG




Google Caffeine Update

June 8th, 2010 admin

Google’s Matt Cutts is giving a keynote at SMX and is discussing the roll out of the Caffeine update.

Apparently in the last few days, Caffeine went live on all data centers.  

According to Matt, in the past Google used to roll out large updates using a “Google Dance” whereby datacenters updated gradually.   In 2003 Google introduced an incremental indexing system in which they crawled 10% of the web every night which was pushed out to all datacenters nightly.   This update system was known as Fritz.

The new crawl algorithm is now known as Caffeine.   With the new update, pages crawled are immediately added to the index and will instantly appear in the SERPs.

According to Matt – the results are 50% fresher and Caffeine enables Google to scale up their index in a massive way.





Quick CSS tip – width working in IE but not Firefox?

June 8th, 2010 admin

Just noticed a quick flaw which works with IE but not Firefox.   I had a table where I was specifying the width.   This was working fine in IE, but strangely Firefox was ignoring the width and scaling the table to match the width of the contents?

Turns  out I was specifying the width as an integer without appending “px”.    So width=100 tells IE to use 100 pixel width but Firefox ignores it.    Change it to “width=100px” and both are happy…





Evidence that Bing Use Impressions And Clicks For Ranking?

June 8th, 2010 admin

Whilst working on a new SEO tool which will use the Bing API, I found an interesting statement in the Terms Of Use:

 

You will not, and will not permit your users or other third parties to:

directly or indirectly generate impressions or clicks on Bing results, or authorize or encourage others to do so, though any automated, deceptive, fraudulent, or other invalid means.

 

Does this mean that Bing use CTR and Impressions as a ranking factor? 

This has been dismissed before as a ranking factor for Google before due to the possibility of falsifying results by paying for clicks.   Has Bing found a way around this – or are they hoping that this ranking factor won’t be abused?

 

Bing API Terms Of Use