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Bruce Clay Confirms Page Speed Helps Ranking

March 8th, 2010 admin

As I suspected, Bruce Clay confirmed that he believes page speed is in fact a ranking factor within the Google algorithm.   In an interview with WebProNews he discussed a site they worked on recently which went from position 5 to position 3 within the Google SERPS.   He says that the improvement in ranking correlates with page speed improvements only.

You can see the interview with WebProNews here: Â

WebProNews gets in-depth with Bruce Clay

You can read my SEOMoz post about page speed and Google ranking here:

Optimizing Page Speed For Ranking Using Google Tools

Latest Update on Google Caffeine

March 8th, 2010 admin

In a recent interview with Mike McDonald of Web Pro News, Matt Cutts discussed the current state of Google Caffeine – the search engine’s next major update.

Matt last discussed Caffeine last November when he reassured webmasters that it wouldn’t be rolled out over the holiday period.    This came as a relief to many ecommerce sites who were concerned that the new algorithm may affect their ranking during their busiest and most prosperous time of the year.

However, most SEOs expected Caffeine to roll out shortly after the New Year and have been suprised that there has been no mention of it – leading to rumours that Google have been experiencing problems with it.

Matt confirmed in the interview that they’re still on-track with the roll out and are just being cautious.   There is still currently only one datacenter running with the new Caffeine update, but he expects a European datacenter to follow soon.    He then expects full roll-out over the coming weeks/months – leaving the timescales still fairly vague.

For more on the story, and other Google news – you can watch the interview here:

WebProNews Interviews Matt Cutts